A good SEO company should focus on relevant content, technical quality, authority, and local signals rather than promising instant rankings, since SEO aims to improve organic visibility and useful traffic.
B2B lead generation services can complement that work by turning qualified search visibility into opportunities through targeted content, landing pages, and consistent buyer-focused outreach.
I’d compare agencies based on their strategy, reporting, transparency, and ability to connect SEO efforts with real leads rather than rankings alone.